Tag: book marketing

  • Synopsis: A Google Example

    A couple years ago, Google produced a promotional video, Parisian Love, which advertised its search capabilities in a very simple way. There are merely twelve phrases entered into a Google Search box. And yet–it tells a story and tugs at the heart strings. It evokes emotion. How good is this copy? The video has received […]

  • Book Reviews on Your Author Website: A Surprisingly Simple Widget

    [bha id=’GRRevPost’ size=’300×250′ variation=’03’ align=’alignright’] Why do most online sites include reviews of products? It’s called social proof. If someone else likes a product, you’re more likely to be interested. For clothing, I like to see if the sizing is correct, or if I should buy up or down a size. For household appliances, I […]

  • Thank You, AuthorCentral

    One of the online tools I use weekly is AuthorCentral.com, which is an Amazon site with a backend for authors. It gives authors access to the listings about your book, statistics about sales, reviews of all your books on a single page and access to Amazon for correcting mistakes. Book Listings. When you log onto […]

  • Author Website Content: Keep the Blog and Website Going

    This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents […]

  • Author Website Tech: Launch

    This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents […]