Author Website Tech: Launch

This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents lists the topics, but individual posts will not go live until the date listed. The Author Website Resource Page offers links to tools, services, software and more.

Launch Your Author Website

WWW under construction building website

First and most important, make your website available to search engines.
under Setting/Reading: For Search Engine Visibility, UNCHECK the box for “Discourage search engines from indexing this site.”

You will waste LOTS of time and effort if search engines can’t see your site! Don’t do a launch without doing this step first.

Plan an author website launch with as much care as a book launch–it’s launching your career. Use all your social media contacts to send people to look around. Hold a virtual party, with book giveaways for prizes. Or quietly announce the site to a few friends and ask them to tell friends. It’s up to you. Are you a big party planner or a quiet, introverted writer who just wants to get it right? Plan the website launch your way.

As you get feedback, tweak. Websites are works in progress, always.
And finally, enjoy. A well-functioning website should bring in readers–who come back. Because you planned for them to come back.

Tomorrow,is one last tip on how to keep your site going.

(And be sure to invite me to the party!)

Launch your author website carefully--it is launching your career.
Launch your author website carefully–it is launching your career.

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