A couple years ago, Google produced a promotional video, Parisian Love, which advertised its search capabilities in a very simple way. There are merely twelve phrases entered into a Google Search box. And yet–it tells a story and tugs at the heart strings. It evokes emotion. How good is this copy? The video has received over 7 million views!
The sound here is minimal, but effective. But it’s really the words that shine.
When I think about blurbs for books, this stands as a stellar example of what you can do with very tight text. If you could craft your synopsis–or blurb, flap copy, elevator pitch, tweet, or whatever promotional copy you’re working on–to get this strong an emotional tug, you’ll have a winner.
Here’s the Copy
Study abroad Paris France
Cafes near the louve
Translate tu es tres mignon (You’re very cute)
Impress a French girl
Chocolate shops paris france
What are truffles
Who is truffaut
Long distance relationship advice
Jobs in paris
Churches in Paris
How to assemble a crib
Watch the Video
If you can’t see this video, click here.
Try writing up some promotional copy for your story in just twelve phrases.
Does it evoke emotion?
Does it show a narrative arc?
Can you use this to craft a better marketing message?
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