How many book reviews should you expect for your book? Not many, it seems. Publisher’s Marketplace Lunch Deluxe reports in today’s newsletter that the top books receive only about 20 reviews:
Here is our annual proprietary tabulation of the most reviewed books and imprints of the year (based on full-length reviews in the nation’s top circulation newspapers.) Cutbacks on review space and the closing of a few prominent papers are clear in the statistics–full-length newspaper reviews declined more than 14 percent last year, as we tabulated 6,725 reviews in all (compared to 7,855 in 2008, and 8,465 in 2007).
The top 10 books received about 20 reviews (19-23) and number 50 on the list received about a dozen reviews. So, if you’re getting about a dozen reviews in newspapers, you can count yourself lucky.