2011 Random Acts of Publicity FAQ

• ATTEND the Random Acts of Publicity event on Facebook.
• Read the FAQ.

1. Who can participate?
   Anyone who wants to help a book get noticed by readers. We are focusing on helping a Friend’s book get noticed, but you can also choose to help your favorite book get noticed.
2. What do I do?
   BLLuRT or Post. Or both.
   • BLLuRT (http://bit.ly/RAoP2011). The basic tasks for book marketing online remain the same, BLLuRT! Do one of these each day for your Friend’s book or for your favorite book.
     1. B is for Blog. Blog about a book, the author or anything related.
     2. L is for Link. (http://bit.ly/RAP-Link) Link to something about the book, the author’s page, the book selling page, anything.
     3. L is for LIKE. (http://bit.ly/RAP-Like ) LIKE the book’s Facebook page, the author’s page. Or Add them to your Google+.
     4. R is for Review. (http://bit.ly/RAP-R ) Review a book. Some experts suggest that books tend to break out when they get over 25 reviews on Amazon, GoodReads or other booksites.
     5. T is for Tell or Talk. (http://bit.ly/RAP-T )Tell someone about a book. Your friend, a teacher, a librarian, anyone. Talk about the book—why did you like it? What excited you about this book? Why should I read it?
   • POST. It’s also a great week to post something about book marketing, perhaps a personal experience, a tutorial, a tips sheet or a case study of book marketing. Put the URL of your post in the Random Acts of Publicity Facebook page for others to read
3. What books should I talk about this week?
   Your Friend’s book or your favorite book. We are focusing especially on new books or less well-known books. Focus on a great book that not many readers know about.
4. Can Publishers participate?
   Yes, you can BLLuRT about books, too. We ask that you focus on mid-list or new authors, those who could benefit from a boost during Random Acts of Publicity week. We know it’s your job to BLLuRT about the front-list, that and much more; as an individual working in book publishing, though, we are asking that you champion a dark horse during Random Acts of Publicity Week.

Random Acts of Publicity Week was created by Darcy Pattison (www.darcypattison.com), writing teacher and author of Prairie Storms (www.facebook.com/PrairieStorms) , as a way to help create an atmosphere of fun and collaboration in marketing books. It occurs each September, the four days following Labor Day.