Random Acts of Publicity: Raab Associates FREE Consult

Brand Building Square One: Win a Marketing Consult for Your Friend!

by Susan Raab, Raab Associates

• ATTEND the Random Acts of Publicity event on Facebook.
• Read the FAQ.

Susan says that focusing your book marketing efforts is essential. To that end, she has designed a short list of questions to ask your Friend about her book. Take time to discuss the questions and help your Friend decide where s/he wants to focus his/her efforts. Be a Friend: listen and cheer. But if you want to do even more, read on!

Raab Associates is offering 15 FREE book marketing consultations

To qualify, please interview your friend and provide the answers to these branding questions. Then, if you send the answers to us along with your friend’s name, email address, website, title and publisher of their most recent or forthcoming book, they’ll have the chance to be one of our 15 winners.

Here are the rules:

• Winners will be selected on a random basis.
• You must put your friend’s name and book title in the comments below.
• By midnight on September 6th, you must send an email to info@raabassociates with the interview answers (See interview questions below). Use “Random Acts of Publicity” as the email’s subject line. Answers should be limited to a maximum of 300 words (less than one-single spaced page). Be brief! No attachments: Interview answers must be in the email itself.
• By entering your friend in this giveaway, you agree that you have the friend’s permission to do so.
• Consultations will be done at a mutually agreed upon time.

Interview Questions for Raab Associates Free Consultation

Friend’s Name:
Friend’s Email:
Friend’s Website:
Book Title & Publisher:

1. What’s your elevator pitch (quick, catchy description of your book & why it should matter to me)?
2. Who would be your ideal media interviewer and why?
3. If I were that person, what 3 things could you say to me to make me want to get you on my show or featured in my publication or site?
4. Is there an interesting back story to your book and/or your writing career that might be of particular interest to the press?
5. How good is your online and social media presence, and what could you do to make it better?

In thinking about your work in the context of the market, you need to determine what can differentiate you from other authors out there. At first glance, it may not seem like there’s anything so unique, but clearly your publisher saw something of particular value, and you felt you had something important to say. That’s why you wrote the book in the first place. So, think about your original objectives, your expertise, and your body of work as a whole. How would you like to be viewed in the marketplace – for your expertise, sense of humor, unique way of presenting the topic or story, or for something else? Then consider the best ways to showcase that across various platforms – on your website and your Facebook page; in the tone you use for your Twitter and email communications; and throughout the interviews and appearances you do. The more you, and your agent, publisher, publicist, and everyone involved are in concert with the marketing presentation and focus, the more effective you’ll be.

Random Acts of Publicity Week was created by Darcy Pattison (www.darcypattison.com), writing teacher and author of Prairie Storms (www.facebook.com/PrairieStorms) , as a way to help create an atmosphere of fun and collaboration in marketing books. It occurs each September, the four days following Labor Day.