Random Acts of Publicity: Links
Why should you care about linking to a friend’s book? Google. And other search engines. Ever wondered how to get your page to show up on the #1 position on a Google search query?
Link to Specific Webpages with Specific Terms
Google takes a number of factors into account when it ranks webpages and how those webpages come up as search results. The top three results for any particular search term garner the most clicks by far. At the very least, you want a webpage to be in the top 30 results, or your chances of clicks are virtually zero.
Think about how someone might search for your friend’s book. Yes, by his/her name; possibly by the title. But what about “teen vampire love story”? (Surprisingly, Twilight does NOT come up first on this search query!)
My friend, Carla McClafferty’s most recent book is In Defiance of Hitler: The Secret Mission of Varian Fry.
It’s a story about a Harvard-educator American journalist who goes to Nazi-occupied France and helps a thousand Jews escape. If I want to link to her book, the most helpful thing would be to use something like this: Holocaust Rescuer, including Marc Chagall.
In other words, the links help in and of themselves. But if you use descriptive words as the text for the link, it helps even more. She doesn’t need help in getting her book found by the title or by her name: she needs help getting it found by someone interested in Holocaust rescuers.
Add links to your friend’s book whenever, where ever you can; use keywords as the link text for extra credit.
Wikipedia is the internet encyclopedia,which is edited by, well, by you. Put up a Wikipedia page for your friend. Wikipedia won’t allow you to put up one for yourself, but you can put up one for a friend. Be sure to read Wikipedia’s guidelines before doing this, as they are specific about how to add pages.
NONFICTION AUTHORS: Or, add your friend’s NF book as a reference for a Wikipedia page, but only if appropriate. (Again, please read Wikipedia’s guidelines carefully.)
Your Random Act of Publicity Task for Today
Link to a friend’s webpage or bookstore listing with specific keywords.
Please post what you’ve done today.