book marketing

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Jacobs, Harwell Speak in Arkansas

The Arkansas Society of Children’s BookWriters and Illustrators conference (see the national SCBWI site here) was this weekend in North Little Rock, AR, my home town! It was a small, cozy conference; but look out, because Arkansas writers have big dreams. Kudos to the AR-Regional Advisor, Phyllis Heman, for planning a great conference. The speakers, [...]

Lost Librarians Trailer

At the recent conference for the Arkansas Association of Instructional Media, I did a session on book trailers for use in the library. As part of that session, I asked librarians to participate in making a video. Those interested in become a YouTube star answered this simple question: What do you do when you get [...]

NonFiction Book Blast Trailer

Books & Authors for the NonFiction Book Blast I’m attending the June ALA conference and will be speaking on Sunday morning, along with nine other nonfiction authors. I’ve posted on the NonFiction Book Blast today, specifically telling more about writing Prairie Storms, but in general talking about the difference in writing fiction and nonfiction. PLEASE [...]

See you in New Orleans!

Are you attending the American Library Association in New Orleans, LA this summer? I’m going! I’m speaking! In an exciting group effort, I’ve joined with nine other non-fiction authors to propose a session, NON-FICTION BOOKBLAST! Here’s what we’ve done so far: Formed a group. Once the session was proposed on a mailing list of non-fiction [...]

Brain Burps on Book Trailers

Katie Davis is doing a fantastic series right now, 30 Days to a Book Launch. If you don’t know Katie, hold on! She is a dynamo! One of her projects is the Brain Burps about Books podcasts. Available on Apple iTunes, one of the most exciting podcasts about children’s publishing. This week, I’m the guest [...]

Book Trailers in the Library

I’m speaking today at the Arkansas Association of Instructional Media (AAIM) conference about using Book Trailers in the Classroom and Library. So, at the same time, I am rolling out the trailer for the paperback release of my novel, THE WAYFINDER. *|YouTube:_LlJirZt2Tk|* Please pass it on!

Social Media for Authors: Start Slow

In a recent post about Facebook Author Pages, Nathan Bradford said: When fan pages were first created, I think people were kind of nervous to get started on them due to the whole “fan” thing. It seemed a bit presumptuous to have a fan page when one wasn’t a celebrity. But Facebook pages are increasingly [...]

SLJ Announces Trailee Awards

Over the weekend, at a Leadership Summit, the School Library Journal Announced the winners of the first annual “people’s choice” book trailer awards. The winners, along with their videos, and a short critique of each is posted on our sister site, Book Trailer Manual. Book Trailer Winners Meanwhile, here’s the list. Publisher/Author created for elementary [...]

20 Agents: 119 Picture Book Sales

Brenda Sturgis reports on the top literary agents for selling picture books in this recent post. Let’s talk about this report. Top Literary Agents for Picture Books Self Reported Statistics. The statistics for Sturgis’s report was compiled from reported sales on Publisher’s Marketplace. This is a big caution because

Writing Hooks: Trailers, Pitches, Themes

I’ve been researching book trailers (software, how to, best practices, options, etc) in anticipation of doing a how-to ebook. Once again, it’s apparent to me that we must be able to describe a novel in one sentence. Elevator Pitches and Book Trailers You’ve heard that the one-sentence elevator pitch is the standard tool for getting [...]

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