Random Acts of Publicity: Word of Mouth
About a dozen times these past few weeks, I’ve found myself saying, “Have you seen ‘Julie and Julia’? It’s so funny. Meryl Streep just becomes Julia.”
Yes, word-of-mouth is still the best publicity.
Word of Mouth: Talk to kids!
The Scholastic study on Kids and Reading says,:
- Kids overwhelming (89%) say “My favorite books are the ones I picked out myself.”
- Sixty-eight percent of kids say they love or like reading books for fun a lot (72% of girls/ 63% of boys).
- Half of all kids say there aren’t enough really good books for boys/girls their age.
What? Not enough really good books? Surely that’s partly because no one has told them about a special book – and you’re just the one to do that.
Word of Mouth: Talk to parents!
The Scholastic study also says that, “Parents are a key source of book suggestions for their children, but nearly half of all parents say they have a hard time finding information about books their child would enjoy reading, and especially parents of teens age 15-17 (62%).”
Wow! What an opportunity!
Word of Mouth: Talk to booksellers, librarians, teachers, or other professionals!
It’s called industry buzz. The more professionals talk about a book, the more it gets talked about and has a chance to break out into the general public.
Word of Mouth: Talk to anyone!
The last few weeks when I’ve been telling people about the movie, Julie and Julia, I haven’t confined myself to cooks or pretenders to the title of chef. Instead, I’ve found it coming up naturally in conversation. For a friend’s book, you may have to do a bit more explanation up front, since the book might not have the press coverage that the “J and J movie” has had. But a bit of explanation, followed by your enthusiasm – that’s what will help spread the word.
Your Random Acts of Publicity Task for Today
Your task: Tell one person about your friend’s book.
Please, post a comment about what you did today.
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