Tag: publicity

  • Should Authors Promote Books?

    Recently, I was asked a basic question: should authors promote their books? Yes. Here are your options.

  • Give Books New Life

    Why you Should Promote Your Back-List Books Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few […]

  • Promotion, Content, Neutrality: Increase Website Traffic

    Meet Cynthia Leitich Smith Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of ETERNAL and TANTALIZE (both Candlewick). Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES and RAIN IS NOT MY INDIAN NAME (all HarperCollins). Cynthia’s upcoming releases include HOLLER LOUDLY (Dutton, Nov. 2010), BLESSED (Candlewick, Feb. […]

  • Online Contest for Book Promotion

    With the PR Notes Wednesday, I’d love to answer questions. If I don’t know the answer, I’ll go and find answers. Email your questions. Creating a Contest as Book Promotion Mary Nethery took the time to ask this book promotion question:

  • PR Starts with Websites: Keywords

    PR Notes: Start with Optimized Websites The first thing you should do for book publicity promotion is a website (or a blog). I know. Most of you have one. But let’s do a check to see if it’s the most effective it could be. 1) Put your name into a search engine. Great. Your website/blog […]

  • 10 Social Media Goals for Author Promotion

    Twitter, Facebook, Good Reads and More When and where should authors use social media? I recently read a blog post about how businesses are using social media. Here, I go through these 10 purposes and muse about how authors might use social media for the same reasons.