Did you know that Amazon.com now has FOLLOW buttons for authors?
Indie authors have been lobbying for a SUBSCRIBE button on Amazon, which would allow a customer to essentially authorize a purchase of any new book from a particular author. That’s probably going too far for Amazon!
It works well for services like Patreon.com, which allow people to authorize a certain payment, say $1.00, every time a musician uploads a new video. This type of patronage is an interesting new business model that is as old as the arts, but is new in being codified online. Authors are using it to fund podcasts, short stories and other writing. It’s only limited by the author’s imagination and the fan’s ability/desire to help the author achieve certain goals which remaining financially stable.
Amazon’s FOLLOW button won’t go as far as a SUBSCRIBE, but it certainly gives authors incentive to develop their fans and audience on Amazon. Right now, I might boast about 1355 Pinterest followers, 469 Facebook Fan Page followers, 1205 Twitter followers, and a readership on this blog of over 350,000+. But none of those are directly tied to selling your book. 1000 Amazon Author followers, though, would mean that 1000 people are emailed whenever you have a new book come out. Amazon has done a great job of giving authors access to their book listings through AuthorCentral. Allowing fans to Follow an author on Amazon is a new and very interesting twist. So far, I haven’t seen any counts, so I don’t know if the number of your Followers will be shown publicly. Have you see that yet?
Will Amazon’s FOLLOW button replace an author’s mailing list?
It shouldn’t replace your efforts to build your mailing list. The main difference is the question of who owns the list. Using the Amazon FOLLOW button, Amazon will own the list of names and will use it according to their policies–and whims. If you build a mailing list–people who give you permission to contact them–then YOU own the list and can use it according to your policies–and whims.
So, I have to ask! Please FOLLOW Darcy Pattison on Amazon.
And I have to ask: Please sign up for my newsletter, which emails new posts as they are posted. You’ll also receive occasional other messages about new books, events, etc.
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