First, I thought carefully about the audience. Who would be reading this book and why? What other interests would this audience have? What sorts of things appealed to them?
Based on my audience, I started making lists. The first list was boring and inappropriate. So, just as a way to think of more, I looked up the 100 most famous movie quotes (just Google it) and used it as a jumping off point to write another long list. For some odd reason, a series of words caught my attention and I began to look for adjectives that begin with a hard “k” sound. Another list. Lots of list of possible titles, many of which I knew were bad, but maybe they’d have a spark in them. Try titles that tease, shock, titillate, embarrass, or make someone laugh out loud. Hint at what is to come. Your goal is to get a reader to open the book. That’s it. After that, your first line take over the job of keeping them reading.
Finally, I sent the lists to a couple friends and had them tell me their favorite three. Amazingly, only one title came out that everyone liked, and I added a subtitle from another title.
The process of finding a title is sometimes easy, sometimes hard. When it doesn’t come easily, I don’t leave it up to marketing! I make lists and get feedback and search for the one that fits the content best. I know my content better than the marketing people and would prefer to do this myself. As a friend advised, I’ll live with the title for a couple weeks and see if it sticks.
How do you find/create titles for your books?