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For more information on the Random Acts of Publicity Week, see this post or the Facebook Event page. Today’s task for Random Acts of Publicity: Write something online and link to your friend’s website, blog, book page, Facebook page, etc. Why are we spending an entire day on links? Because of Search Engine Optimization (SEO)! [...]
PR Notes: Start with Optimized Websites The first thing you should do for book publicity promotion is a website (or a blog). I know. Most of you have one. But let’s do a check to see if it’s the most effective it could be. 1) Put your name into a search engine. Great. Your website/blog [...]
Write Subtitles for the Search Engine Do you want search engines to send people to your site? Then pay attention to your subtitles of your fiction. Subtitles aren’t always used for a novel, but they have become increasing important because of search engines. For non-fiction, authors try to pack the subtitle with every keyword for [...]
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