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Why you Should Promote Your Back-List Books Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few [...]
Meet Cynthia Leitich Smith Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of ETERNAL and TANTALIZE (both Candlewick). Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES and RAIN IS NOT MY INDIAN NAME (all HarperCollins). Cynthia’s upcoming releases include HOLLER LOUDLY (Dutton, Nov. 2010), BLESSED (Candlewick, Feb. [...]
With the PR Notes Wednesday, I’d love to answer questions. If I don’t know the answer, I’ll go and find answers. Email your questions. Creating a Contest as Book Promotion Mary Nethery took the time to ask this book promotion question:
PR Notes: Start with Optimized Websites The first thing you should do for book publicity promotion is a website (or a blog). I know. Most of you have one. But let’s do a check to see if it’s the most effective it could be. 1) Put your name into a search engine. Great. Your website/blog [...]
Twitter, Facebook, Good Reads and More When and where should authors use social media? I recently read a blog post about how businesses are using social media. Here, I go through these 10 purposes and muse about how authors might use social media for the same reasons.
Book Trailer Case Study: The Book of Spam Some book trailers are sponsored and developed by the publisher; others are done entirely by the author. Witness this glorious book trailer by Dan Armstrong and Dustin Black about The Book of Spam: A Most Glorious and Definitive Compendium of the World’s Favorite Canned Meat. (Atria Books, [...]
Random Acts of Publicity: Social Media We’ve all heard about the social media and many are experimenting with doing book publicity via these channels. What is really possible?
Random Acts of Publicity: Reviews Reviews add credibility: they are the marketer’s tool of using a testimonial. The twist on Amazon and other sites is that celebrity testimonials don’t matter as much as
Random Acts of Publicity: Word of Mouth About a dozen times these past few weeks, I’ve found myself saying, “Have you seen ‘Julie and Julia’? It’s so funny. Meryl Streep just becomes Julia.” Yes, word-of-mouth is still the best publicity.
Random Acts of Publicity Week Are you like me? I always promise myself that today I’ll write a review of my friends’ books and actually post them on Amazon or Library Thing or somewhere. But do I? No. That’s about to change!
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