Random Social

Random Acts of Publicity: Social Media
We’ve all heard about the social media and many are experimenting with doing book publicity via these channels. What is really possible?

Random Reviews

Random Acts of Publicity: Reviews
Reviews add credibility: they are the marketer’s tool of using a testimonial. The twist on Amazon and other sites is that celebrity testimonials don’t matter as much as

Random Word of Mouth

Random Acts of Publicity: Word of Mouth
About a dozen times these past few weeks, I’ve found myself saying, “Have you seen ‘Julie and Julia’? It’s so funny. Meryl Streep just becomes Julia.”
Yes, word-of-mouth is still the best publicity.

Random Week

Random Acts of Publicity Week
Are you like me? I always promise myself that today I’ll write a review of my friends’ books and actually post them on Amazon or Library Thing or somewhere. But do I? No. That’s about to change!

Book Trailers

I’ve followed the book trailer phenomenon for a couple years and wanted to do a post. In 2003, it was just beginning; in 2006, there was lots of experimenting; in 2009, it seems here to stay and writers should take it as a given that they need a book trailer for trade books. Here’s some [...]

Publicity tips

Publicity: Top 5 Things Every Author Should Do When a New Book Comes Out
This guest post is by Barbara Fisch & Sarah Shealy, Co-owners, Blue Slip Media, a children’s book publicity and marketing agency www.BlueSlipMedia.com

Current Contact List. Publicists at the major publishing houses are overworked and underpaid–they will welcome anything you can do to [...]

Between Projects

I am between projects.
I don’t have a WIP. No work in progress and not sure what to do next?
One novel is being read by friends and it may have a major flaw that will mean gutting part of it. We’ll see. Another novel is making its way into the publishing world. We’ll have to wait [...]

Prioritize

What Do Writers Do All Day?
I’m just back from Illinois where last weekend, I taught a Novel Revision retreat to a fantastic group of writers. One of the humorous things that happened: One writer had a chapter in which a character wrote about a condominium, but the character couldn’t spell, so wrote, “. . [...]