Good Reads Book Giveaways

Guest Post by Joelle Anthony
Here you go. http://www.goodreads.com/giveaway/show/5228-restoring-harmony
Giveaway on GoodReads.com
Last week, we talked about book giveaways in general. Today, we have a case study on book giveaways on Goodreads.com. Thanks to Joelle Anthony for this guest post.

On Your Site OR On GoodReads?
Book giveaways have become a great way for authors to draw people to their [...]

Book Giveaway Contests

Random Acts

WHAT: Random Acts of Publicity 2010
WHEN: September 7-10

Last year, I declared the week after Labor Day, as Random Acts of Publicity Week. It’s coming back this year on September 7-10. Here’s a quick summary from last year and we’ll update it with lots of fun this year!
Random Acts of Publicity 2011
Are you like me? [...]

Should Authors Promote Books?

Recently, I was asked a basic question: should authors promote their books? Yes. Here are your options.

Give Books New Life

Why you Should Promote Your Back-List Books
Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few tips [...]

Promotion, Content, Neutrality: Increase Website Traffic

Meet Cynthia Leitich Smith
Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of ETERNAL and TANTALIZE (both Candlewick).
Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES and RAIN IS NOT MY INDIAN NAME (all HarperCollins).
Cynthia’s upcoming releases include HOLLER LOUDLY (Dutton, Nov. 2010), BLESSED (Candlewick, Feb. 2011) and TANTALIZE: [...]

Online Contest for Book Promotion

With the PR Notes Wednesday, I’d love to answer questions. If I don’t know the answer, I’ll go and find answers. Email your questions.
Creating a Contest as Book Promotion
Mary Nethery took the time to ask this book promotion question:

PR Starts with Websites: Keywords

PR Notes: Start with Optimized Websites
The first thing you should do for book publicity promotion is a website (or a blog). I know. Most of you have one.
But let’s do a check to see if it’s the most effective it could be.
1) Put your name into a search engine. Great. Your website/blog came up first [...]

10 Social Media Goals for Author Promotion

Twitter, Facebook, Good Reads and More
When and where should authors use social media? I recently read a blog post about how businesses are using social media. Here, I go through these 10 purposes and muse about how authors might use social media for the same reasons.

Case Study: Author-Initiated Book Trailer

Book Trailer Case Study: The Book of Spam
Some book trailers are sponsored and developed by the publisher; others are done entirely by the author. Witness this glorious book trailer by Dan Armstrong and Dustin Black about The Book of Spam: A Most Glorious and Definitive Compendium of the World’s Favorite Canned Meat. (Atria Books, 2007)