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Twitter, Facebook, Good Reads and More When and where should authors use social media? I recently read a blog post about how businesses are using social media. Here, I go through these 10 purposes and muse about how authors might use social media for the same reasons.
Random Acts of Publicity: Social Media We’ve all heard about the social media and many are experimenting with doing book publicity via these channels. What is really possible?
Random Acts of Publicity: Links Why should you care about linking to a friend’s book? Google. And other search engines. Ever wondered how to get your page to show up on the #1 position on a Google search query?
Random Acts of Publicity: Reviews Reviews add credibility: they are the marketer’s tool of using a testimonial. The twist on Amazon and other sites is that celebrity testimonials don’t matter as much as
Random Acts of Publicity: Word of Mouth About a dozen times these past few weeks, I’ve found myself saying, “Have you seen ‘Julie and Julia’? It’s so funny. Meryl Streep just becomes Julia.” Yes, word-of-mouth is still the best publicity.
Random Acts of Publicity Week Are you like me? I always promise myself that today I’ll write a review of my friends’ books and actually post them on Amazon or Library Thing or somewhere. But do I? No. That’s about to change!
To Market, To Market Find yourself doing more marketing lately? Me, too. With the publishing layoffs in December and the market skittish, we need to market smarter. Here are some articles I’ve found interesting: Updates on Who’s Moving Where from Harold Underdown’s Purple Crayon site. 10 Tips to Getting Book Referrals It’s Not a News [...]
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