Random Social

Random Acts of Publicity: Social Media
We’ve all heard about the social media and many are experimenting with doing book publicity via these channels. What is really possible?

Random Links

Random Acts of Publicity: Links
Why should you care about linking to a friend’s book? Google. And other search engines. Ever wondered how to get your page to show up on the #1 position on a Google search query?

Random Reviews

Random Acts of Publicity: Reviews
Reviews add credibility: they are the marketer’s tool of using a testimonial. The twist on Amazon and other sites is that celebrity testimonials don’t matter as much as

Random Word of Mouth

Random Acts of Publicity: Word of Mouth
About a dozen times these past few weeks, I’ve found myself saying, “Have you seen ‘Julie and Julia’? It’s so funny. Meryl Streep just becomes Julia.”
Yes, word-of-mouth is still the best publicity.

Random Week

Random Acts of Publicity Week
Are you like me? I always promise myself that today I’ll write a review of my friends’ books and actually post them on Amazon or Library Thing or somewhere. But do I? No. That’s about to change!

Marketing Links

To Market, To Market
Find yourself doing more marketing lately? Me, too. With the publishing layoffs in December and the market skittish, we need to market smarter. Here are some articles I’ve found interesting:

Updates on Who’s Moving Where from Harold Underdown’s Purple Crayon site.
10 Tips to Getting Book Referrals
It’s Not a News Release if There’s [...]