book marketing

This tag is associated with 24 posts

Random Acts of Publicity

Random Acts of Publicity: September 6-9, 2011 Save the date! For the last two years, I’ve encouraged writers to perform Random Acts of Publicity during the week after Labor Day. The Random Acts will return this year on September 6-9. If you have great ideas for this event, please email me. I’d love to do [...]

Jacobs, Harwell Speak in Arkansas

The Arkansas Society of Children’s BookWriters and Illustrators conference (see the national SCBWI site here) was this weekend in North Little Rock, AR, my home town! It was a small, cozy conference; but look out, because Arkansas writers have big dreams. Kudos to the AR-Regional Advisor, Phyllis Heman, for planning a great conference. The speakers, [...]

Social Media for Authors: Start Slow

In a recent post about Facebook Author Pages, Nathan Bradford said: When fan pages were first created, I think people were kind of nervous to get started on them due to the whole “fan” thing. It seemed a bit presumptuous to have a fan page when one wasn’t a celebrity. But Facebook pages are increasingly [...]

Online Contest for Book Promotion

With the PR Notes Wednesday, I’d love to answer questions. If I don’t know the answer, I’ll go and find answers. Email your questions. Creating a Contest as Book Promotion Mary Nethery took the time to ask this book promotion question:

Why Rejection Should Be Your Goal

Why Would Anyone Choose Rejection? Is rejection your goal? No, of course not. You and I both want to succeed, to have a manuscript accepted and to sell thousands of books. When you apply for jobs, though,

The Ultimate Query Letter Guide

How to Write a Query Letter I’m attending a retreat this weekend and we are supposed to bring a query letter for critique. In preparation, I’ve read a variety of articles about “how to write a successful query letter” and found the best available on the internet today. Basics How to Write a Query A [...]

Case Study: Author-Initiated Book Trailer

Book Trailer Case Study: The Book of Spam Some book trailers are sponsored and developed by the publisher; others are done entirely by the author. Witness this glorious book trailer by Dan Armstrong and Dustin Black about The Book of Spam: A Most Glorious and Definitive Compendium of the World’s Favorite Canned Meat. (Atria Books, [...]

More on Skype an Author

Connect with Authors Through Skype One site that quickly gained popularity this year is the Skype an Author, a Wetpaint site, billed at the key to Virtual Author Visits in Your Library or Classroom. Set up by Sarah Chauncey of the Grandview Elementary School Library in Rockland County, NY schools and author Mona Kirby, it [...]

Online Author Chats

Online Author Chats – A New Learning Experience Guest Post by Catherine Balkin Author Appearances Down. I’ve been arranging author appearances in schools and libraries for about 20 years and, a few months ago, I was sitting at my desk, lamenting their recent slump. With the economic downturn, school and library budgets have been cut [...]

Flexibility: Finding New Markets

For several years, we hosted high-school exchange students in our home. The surprising thing was the ongoing friendships that continued for many years. One European family, in particular, have been friends and it’s interesting to see the students finish college and begin careers. The son, especially, has an interesting attitude: he wants to be flexible [...]

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