Synopsis: A Google Example

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A couple years ago, Google produced a promotional video, Parisian Love, which advertised its search capabilities in a very simple way. There are merely twelve phrases entered into a Google Search box. And yet--it tells a story and tugs at the heart strings. It evokes emotion. How good is this copy? The video has received ...

Thank You, AuthorCentral

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One of the online tools I use weekly is AuthorCentral.com, which is an Amazon site with a backend for authors. It gives authors access to the listings about your book, statistics about sales, reviews of all your books on a single page and access to Amazon for correcting mistakes. Typical page from AuthorCentral. I've just ...

Author Website Tech: Launch

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This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents ...