Flap Copy Case Study

Second Most Important Sales Tool: Flap Copy

Flap copy is the advertising copy on the inside covers of a book. According to a recent Publishing Trends article, it is the second most important selling point for books, especially fiction.
Yet, often, it is an editorial assistant who writes the copy.
In this interesting series of articles Publishing Trends [...]

Flap copy

Someone recently asked, “What is flap copy?”
Flap copy is the blurb that appears on the flap of the dust jacket for a book. It’s written like a “hook,” trying to persuade the reader that they will enjoy reading this book, so go buy it! Sometimes, it’s referred to as jacket copy.
It is the second [...]