Write Subtitles for the Search Engine
Do you want search engines to send people to your site? Then pay attention to your subtitles of your fiction.
Subtitles aren’t always used for a novel, but they have become increasing important because of search engines. For non-fiction, authors try to pack the subtitle with every keyword for which a person might search. Try this Google Keyword Tool for finding key words for a specific topic; this is the tool that people use to choose keywords for advertising on websites.
For example, I wish I had named my picture book with this subtitle:
19 Girls and Me: A tale of kindergarten friendship.
That subtitle would have meant that it would be easier for kindergarten teachers to find the book for the beginning of the school year.
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