Comments on: Flap Copy Case Study http://www.darcypattison.com/revision/flap-copy-case-study/ Sat, 11 Feb 2012 15:30:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Flap Copy: Important Marketing Tool http://www.darcypattison.com/revision/flap-copy-case-study/comment-page-1/#comment-4668 Flap Copy: Important Marketing Tool Mon, 29 Jun 2009 03:03:44 +0000 http://www.darcypattison.com/?p=1787#comment-4668 [...] is the second most important marketing tool for a book, so you probably want to monitor what the publisher writes and suggest revisions as [...] [...] is the second most important marketing tool for a book, so you probably want to monitor what the publisher writes and suggest revisions as [...]

]]> By: Laura http://www.darcypattison.com/revision/flap-copy-case-study/comment-page-1/#comment-4529 Laura Fri, 15 May 2009 19:55:53 +0000 http://www.darcypattison.com/?p=1787#comment-4529 Hi! I'm Laura, the editor of Publishing Trends and the person who wrote these articles. Anna, have you asked your editor if she'd let you try writing your own jacket copy? The editors we spoke with said that that is often the best way to do it--you know your book better than anyone else. Hi! I’m Laura, the editor of Publishing Trends and the person who wrote these articles. Anna, have you asked your editor if she’d let you try writing your own jacket copy? The editors we spoke with said that that is often the best way to do it–you know your book better than anyone else.

]]> By: Anna http://www.darcypattison.com/revision/flap-copy-case-study/comment-page-1/#comment-4522 Anna Wed, 13 May 2009 19:57:44 +0000 http://www.darcypattison.com/?p=1787#comment-4522 Thank you, that's helpful. Sometimes when you are new, it's difficult to know when it's possible to discuss. :-) Thank you, that’s helpful. Sometimes when you are new, it’s difficult to know when it’s possible to discuss. :-)

]]> By: Darcy Pattison http://www.darcypattison.com/revision/flap-copy-case-study/comment-page-1/#comment-4521 Darcy Pattison Wed, 13 May 2009 15:08:15 +0000 http://www.darcypattison.com/?p=1787#comment-4521 Anna: That IS the question, isn't it? Start by opening a dialogue with your editor, saying that you're not sure this is the best flap copy. Then, listen to the reasons why s/he thinks it does work. Indeed, there may be good reasons for writing the flap copy in a particular way, reasons that you haven't thought of. Offer to make some revisions. Discuss! Darcy Anna:

That IS the question, isn’t it?
Start by opening a dialogue with your editor, saying that you’re not sure this is the best flap copy. Then, listen to the reasons why s/he thinks it does work. Indeed, there may be good reasons for writing the flap copy in a particular way, reasons that you haven’t thought of. Offer to make some revisions. Discuss!

Darcy

]]> By: Anna http://www.darcypattison.com/revision/flap-copy-case-study/comment-page-1/#comment-4519 Anna Wed, 13 May 2009 02:37:46 +0000 http://www.darcypattison.com/?p=1787#comment-4519 What can be done if the flap copy the editor shows you is truly terrible? What can be done if the flap copy the editor shows you is truly terrible?

]]>