Marketing Links

To Market, To Market

Find yourself doing more marketing lately? Me, too. With the publishing layoffs in December and the market skittish, we need to market smarter. Here are some articles I’ve found interesting:

• Updates on Who’s Moving Where from Harold Underdown’s Purple Crayon site.
• 10 Tips to Getting Book Referrals
• It’s Not a News Release if There’s No News

And, in the upheaval, several former book publishing professionals are seizing the opportunity to move to independent book publishing professionals, looking at the opportunities and the silver lining in all that’s happened lately:

• Kara LaReau, former editor at Scholastic and before that, Candlewick, opens a creative consulting firm and has this advice on keeping a writer’s journal.
• Former publicists at Harcourt Children’s Books, Sarah Shealy and Barbara Fisch have opened a publicity and promotional company, Blue Slip Media. What talent! They were creative and efficient in everything they did for Oliver K. Woodman.

Related posts:

1. Marketing for Professional Writers Intensive Debuts at 2012 SCBWI Winter Conference
2. Marketing Intensive at SCBWI-NYC Conference
3. October News & Links
4. Random Word of Mouth
5. Win one of 17 FREE Book Marketing Consultation