Links: Random Acts of Publicity

For more information on the Random Acts of Publicity Week, see this post or the Facebook Event page.
Today’s task for Random Acts of Publicity: Write something online and link to your friend’s website, blog, book page, Facebook page, etc.
Why are we spending an entire day on links? Because of Search Engine Optimization (SEO)!
Getting Your [...]

How To Post an Amazon Review: Random Acts of Publicity

For more information on the Random Acts of Publicity Week, see this post or the Facebook Event page.
Today’s task for Random Acts of Publicity: Post a review of a book somewhere. Your blog, GoodReads, Amazon, a school newsletter, a bulletin board. Anywhere.
Amazon Reviews
Are you like many authors, always intending to post a review on [...]

Topics for Conversation: Random Acts of Publicity

Random Acts of Publicity: Word of Mouth

Today’s task is Word of Mouth: Tell one person about a friend’s book
You want to tell someone about a friend’s book. Great!
What will you say?
The Message and The Conversation
There are two things to think about when we talk about books and using word-of-mouth to help promote a book.
First is [...]

Good Reads Book Giveaways

Guest Post by Joelle Anthony
Here you go. http://www.goodreads.com/giveaway/show/5228-restoring-harmony
Giveaway on GoodReads.com
Last week, we talked about book giveaways in general. Today, we have a case study on book giveaways on Goodreads.com. Thanks to Joelle Anthony for this guest post.

On Your Site OR On GoodReads?
Book giveaways have become a great way for authors to draw people to their [...]

Book Giveaway Contests

Random Acts

WHAT: Random Acts of Publicity 2010
WHEN: September 7-10

Last year, I declared the week after Labor Day, as Random Acts of Publicity Week. It’s coming back this year on September 7-10. Here’s a quick summary from last year and we’ll update it with lots of fun this year!
Random Acts of Publicity 2011
Are you like me? [...]

Should Authors Promote Books?

Recently, I was asked a basic question: should authors promote their books? Yes. Here are your options.

PR Notes: Book Trailer Software Demonstrated

I’ve been working on an eBook (pdf), The Book Trailer Manual, which will be available starting August 15.
That means, of course, that I should create some book trailers. Right?
My teen fantasy, The Wayfinder, is now available for Kindle and for iPhone (StanzaApp/Smashwords) and for the Nook. Perfect. I decided to use it as a [...]

Give Books New Life

Why you Should Promote Your Back-List Books
Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few tips [...]

Promotion, Content, Neutrality: Increase Website Traffic

Meet Cynthia Leitich Smith
Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of ETERNAL and TANTALIZE (both Candlewick).
Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES and RAIN IS NOT MY INDIAN NAME (all HarperCollins).
Cynthia’s upcoming releases include HOLLER LOUDLY (Dutton, Nov. 2010), BLESSED (Candlewick, Feb. 2011) and TANTALIZE: [...]