marketing

This category contains 35 posts

Tips for Skype Author Visit: Be Prepared

Tips for Skype Author Visit: Be Prepared
Before I did my first Skype Author Visit today, with a school in Arlington, VA, I went through several fine-tunings of my setup. These are all small tweaks, but I felt like they were important to let me relax and enjoy the presentation.
Turn Your Office into a Video Studio
Lighting. [...]

More on Skype an Author

Connect with Authors Through Skype
One site that quickly gained popularity this year is the Skype an Author, a Wetpaint site, billed at the key to Virtual Author Visits in Your Library or Classroom. Set up by Sarah Chauncey of the Grandview Elementary School Library in Rockland County, NY schools and author Mona Kirby, it [...]

Online Author Chats

Online Author Chats – A New Learning Experience
Guest Post by Catherine Balkin
Author Appearances Down. I’ve been arranging author appearances in schools and libraries for about 20 years and, a few months ago, I was sitting at my desk, lamenting their recent slump. With the economic downturn, school and library budgets have been cut right and [...]

Flexibility: Finding New Markets

For several years, we hosted high-school exchange students in our home. The surprising thing was the ongoing friendships that continued for many years. One European family, in particular, have been friends and it’s interesting to see the students finish college and begin careers. The son, especially, has an interesting attitude: he wants to be flexible [...]

8 Sources of Market Info

Sell your novel! AND Your Other Writing
Where do you get marketing info that helps you decide when and where to submit?

General Market books. The Writer’s Digest market books are the best known and have a reputation for delivering up-to-date information.

Writer’s Market Deluxe 2010

4 Tips on Promoting to Educators

Put your Book in Educator’s Classrooms
A friend and I recently sat down with two librarians to talk about what they like to hear in presentations. Their needs were different: one teaches in an elementary school and one in a high school. Yet, they agreed on several things. Educators are one market for most authors of [...]

Should Authors Market with Social Media?

This entry is part 2 of 2 in the series 9 Ways to Plot a Novel4 Perspectives on Authors and Social Media
Here’s a range of answers:

Yes. Social media experts say that your online presence can help with website traffic, engagement with readers,

How Many Reviews

How many book reviews should you expect for your book? Not many, it seems. Publisher’s Marketplace Lunch Deluxe reports in today’s newsletter that the top books receive

Genres

What Genre Should you Write?
I was talking to a friend about a new novel he’s working on. He’s not sure what genre it falls under and what genre he should aim for. Of course, there are two answers to this:
Just write. One way of looking at it is that he just needs to write [...]

book trailer criteria

Memoir of a Successful Book Trailer in Six Words
by guest Lisa Gottfried of DigitalWeavers.com
NOTE: Lisa did the editing for my retreat video. She spoke at the San Rafael conference and I was interested enough to try her services, for which I paid. This is an invited guest post and she speaks here as a professional [...]

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