book marketing

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Author’s Guild: 2012 State of Book Publishing

As a member of the Author’s Guild, I receive informative posts from them. Used here by permission, is their new insightful message about the current 2012 state of the publishing ecosystem. Read it on the Author’s Guild site. Before you read this, or after you read this, you might want to have some other input [...]

IndieBound E-Reader

This is an odds and ends day! Lots of illness in my family, so I’m just trying to hang in there and get my 750 words written today. Independent Bookstores Get Branded eBook Reader IndieBound Mobile APP (only for Android right now, but soon for iOS) was released this week. It is a branded ebook [...]

Marketing Intensive at SCBWI-NYC Conference

I’ll be speaking at the NYC SCBWI conference at the Marketing Intensive on Friday, January 27, 2012. I’ll be talkking through two topics: book trailers and little known features of Facebook. I’m planning a presentation packed with practical information. Book Trailers for Author Promotion I have written the ebook, THE BOOK TRAILER MANUAL (www.booktrailermanual.com). Articles [...]

Top 4 Tips for Conference Presentations

When an author is invited to speak at a conference–Reading Association, National Council of Teachers of English, Science Teacher’s Association, School Librarians Association, etc–it’s a great opportunity to connect with an audience who is already inclined to like your books. You need to be ready to maximize your efforts at such a speaking engagement. Do [...]

5 Picture Book Editors and 1 Art Director

Hello, from Lake George in the Adirondacks. There are white caps on the blue lake, nestled amidst fading fall colors. This weekend, 35 children’s picture book writers gathered on the shore to schmooze, learn, talk, gossip, and passionately discuss the art and craft of writing a 32-page children’s picture book. Thanks Nancy Castaldo, Regional Advisor [...]

Marketing for Professional Writers Intensive Debuts at 2012 SCBWI Winter Conference

Where will you be on January 27, 2012? I’ll be in New York City, hoping that the weather is warm! MARKETING FOR PROFESSIONAL WRITERS INTENSIVE DEBUTS AT THE 2012 SCBWI WINTER CONFERENCE Registration opens today for the 13th Annual Society of Children’s Book Writers and Illustrators International Conference. SCBWI will hold its first Marketing for [...]

You Need a Series of Book Trailers

I’m still celebrating the publication of my picture book, PRAIRIE STORMS, by creating another video. This time, I attended the AETN-PBS Family Day event in Conway, AR, where I talked with parents and kids about reading and books. I invited the kids to be “You Tube” Stars by answering a simple question: What is a [...]

Rituals for Digital Submissions

I’m sending out my novel today. Long ago, when submissions were paper, writers and authors often went through rituals to send out a manuscript for their novel or picture book. A lucky cat had to sit on the manuscript. It had to mailed with certain types of stamps. You kissed the envelope for luck. IN [...]

Random Acts of Publicity: How to Get Your Book Reviewed

Guest post by Dana Lynn Smith of The Savvy Book Marketer ATTEND the Random Acts of Publicity event on Facebook. Read the FAQ.

Random Acts of Publicity: Deborah Sloan Tips and Free Consultation

Create Buzz by Connecting with Readers Interview with Deborah Sloan of Deborah Sloan & Company, “A marketing and promotion firm for books and their creators.” ATTEND the Random Acts of Publicity event on Facebook. Read the FAQ. One of the main services you offer to authors is Kids Buzz. Can you explain what it is? [...]

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