I am working on a new early chapter series (more details after the contract is signed!) and the first step is to nail down a series title.

What Makes a Good Series Overall Title?

Here’s some of the criteria we are thinking about as we work on a series title.

1. Search Engines. The title must be easy for search engines to find. No funny spellings. Very obvious. Must be findable on Amazon and Google.
2. Character Name v. Topical Titles. Many early reader series take the character’s name as a title for the series. Witness: Clementine, Judy Moody, Junie B. Jones or The Buddy Files. However, some take a more topical title, such as the Magic School Bus series, the classic Box Car Kids, or the Magic Tree House. We’re discussing which is more appropriate for this series.
3. General enough, yet specific enough. The series title must be general enough to allow a variety of individual titles; yet it must be specific enough to individually identify this series from all others. Some suggested titles have been too specific, too restrictive. They would lock the series into certain areas and not allow for flexibility if the series takes off. Others are too general and don’t give enough of a flavor of what is happening in the series.
4. Short, snappy. In all the above, we are keeping in mind that the series title must be memorable. Short is better, and something that trips off the tongue lightly.
5. Fun. Of course, writing for the early elementary ages, it must be a fun title.

The individual titles will come later. For now, it is vitally important to nail this one.

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

Congratulations to Sue Morris of KidLitReviews for winning the Random Acts of Kindness free book. She chose the ebook, HOW TO WRITE A CHILDREN’S PICTURE BOOK.

Up for one more Random Act of Kindness? Visit Sue’s fledgling site and give her a comment of encouragement!

Thanks to everyone for your comments on the Errand Hero story. It was great fun to share!

Darcy

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

It was late on a Wednesday afternoon, when I was the recipient of a Random Act of Kindness.

I had worked hard all day, writing, blogging, preparing powerpoints for a speech and I was tired. Here in the South, we still have weekly potlucks at our church. It’s a time to relax, visit, do Bible study, and share our week with friends who will diligently pray.

It was our turn to provide a main dish and I was late.

I didn’t want to go to the grocery store, but I needed some chicken breasts. My office is in downtown Little Rock, in the historic Quapaw Quarter and the grocery stores I frequent were another ten minutes drive past my house in the late afternoon traffic.

I decided to stop in at the Argenta Market, a small specialty grocery store that was right on my way home. It would be a little more expensive–they carry only locally grown products, so they can’t compete on price with the larger grocery stores–but better quality. It would be worth the extra dollar or two to get home quicker and get in and out quickly without walking a couple miles. And, of course, I like to shop locally when I can.

I shopped quickly, gathering an small armload of groceries. Then, went to the checkout.

A lady with long, dark hair seemed to be casually glancing at the doughnut case–obviously they were low on doughnuts that late in the day, but I was in a hurry and barely noticed what she was doing. The lady suddenly turned and said, “I’d like to pay your bill.”

Now, I rarely talk to strangers who say odd, random things to me. We were in NYC last week, wandering around Times Square and more than one person inquired, “Do you like to watch a good comedy?” Obviously, they were selling tickets to a comedy show and just as obviously, I wasn’t interested.

I ignore all such blatant attempts to sell me things.

But: I’d like to pay your bill?

“What?” I asked.

She handed me a blue card that said “Errand Hero.” Inside, was an explanation and a business card. The local Centennial Bank has a program of Random Acts of Kindness.

Here’s how the card read:

ERRAND HERO
YOUR BILL HAS BEEN PAID BY CENTENNIAL BANK.
Life is full of errands. From grocery shopping, to dry cleaning, to banking. And Centennial Bank is here to make them as easy as possible. That’s why we offer over 50 convenient locations, the ability to use any ATM in the country for free, and instant-issue debit cards that are ready by the time you walk out the door. We even make switching banks easy with our Personal Switch kit. So stop by today or visit my100bank.com

It was legitimate: this bank–which I did not bank at–was going to pay my bill.

I was so startled that I have no idea what the total bill was worth. No idea at all. The bank lady just stepped into position and swiped a credit card.

I asked, “Do you do this often here?”
“Argenta Market is one of our customers. We like to give our customers business when we can.”

I walked out with 1 1/2 bags of groceries, probably $25 worth, free.

You can bet it’s a good deal for Centennial Bank. I’ve been telling everyone–and now, you. They didn’t require me to switch banks, though, their card told me it was easy. They didn’t ask my name or identifying information. They couldn’t have bought this space on my blog to get a recommendation from me. (Well, I can’t really recommend them: but they sure have a nice PR program. Makes me interested, anyway.)

It was just–well, nice.

I try to be nice, too, with the annual Random Acts of Publicity (Look for the RAoP to return on September 4-7, 2012).

But to honor my day as Errand Hero, I’d like to do a random act of kindness, in return.

Be a Reader Hero

Write a comment below. I’ve already decided on a random number, N. The Nth commenter will get to choose a free copy of one of my ebooks (epub or pdf versions). You must post a comment by Sunday, February 5, 2012 at midnight. Here’s your choices:

Reference books

• The Book Trailer Manual

How to Write a Children’s Picture Book

Picture books

• 11 Ways to Ruin a Photograph
• Wisdom, the Midway Albatross

Middle Grade Novel
The Wayfinder

Be a Reader Hero today and add a comment below.

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

As a member of the Author’s Guild, I receive informative posts from them. Used here by permission, is their new insightful message about the current 2012 state of the publishing ecosystem. Read it on the Author’s Guild site.

Before you read this, or after you read this, you might want to have some other input about the state of YA, Middle grade and children’s writing, in general. Here’s a good place to start: Harold Underdown, Purple Crayon site: “Children’s Books in Hard Times:
Our Industry in 2011″

Publishing’s Ecosystem on the Brink: The Backstory

Subtlety is out. Bloomberg Businessweek’s January 25th cover shows a book engulfed in flames. The book’s title? “Amazon Wants to Burn the Book Business.” A towering pile of books dominates the front page of Sunday’s NYT Business Section. The pile starts well below the fold (print edition), breaks through the section header at the top of the page, and leans precariously. Books are starting to tumble off. “The Bookstore’s Last Stand,” reads the headline.

These stories capture pretty well the state of book publishing: this appears to be no ordinary, cyclical crisis that future authors and publishers will shrug off. To understand how the book industry got into this predicament, however, a broader perspective may be needed. The cover story of February’s Harper’s Magazine provides that, discussing a fundamental shift in the federal approach to antitrust law that’s affected bookselling and countless other industries. It’s a story that hasn’t previously been told in a major periodical, to our knowledge.

We’ll get to that in a moment. First, let’s set the stage with the other two stories.

Burning Down the Houses

Brad Stone’s Businessweek story discusses Amazon’s campaign to prevent other booksellers from securing a foothold in the booming e-book market and the company’s furious reaction to Random House’s decision last March to adopt agency pricing for e-books, just as five of the other “Big Six” trade publishers had the previous year. (Before agency pricing, Amazon could sell e-books from Big Six publishers at deep discounts, taking losses at a rate that Barnes & Noble could never afford to match. See How Apple Saved Barnes & Noble, Probably for more.)

Mr. Stone writes that after Random House’s March 2011 agency-pricing announcement,

Amazon could no longer run the best play out of its playbook – slash prices and sustain losses in the short term to gain market share over the long term. … “For the first time, a level playing field was going to get forced on Amazon,” says James Gray [of UK bookseller John Smith & Son and formerly of Ingram Content Group]. Amazon execs “were basically spitting blood and nails.”

Amazon’s response to Random House’s move was stunning and swift:

The next month, an Amazon recruiter sent an e-mail to several editors at big publishing houses, looking for someone to launch a new New York-based publishing imprint. “The imprint will be supported with a large budget, and its success will directly impact the success of Amazon’s overall business,” read the e-mail, which was obtained by Bloomberg Businessweek.

Even with a large budget, directly affecting the success of Amazon’s overall business is a tall order for a new publishing imprint. Amazon pulled in well north of $40 billion in revenue last year (final numbers aren’t yet in), dwarfing the combined revenues of the Big Six publishers.

Luring a substantial contingent of bestselling authors away from the Big Six seems the only plausible route for an imprint to affect Amazon’s overall business. Amazon needed someone with a substantial industry pedigree to pull this off. Amazon quickly – in time for last spring’s Book Expo America — landed just the man for the job: Larry Kirshbaum, formerly of Warner Books.

Just three months after Random House’s announcement, Amazon had all but declared war on the six unruly members of its book supply chain. Jeff Bezos had $6 billion in cash, the patience to absorb losses for years, and a former Big Six chief to lead the fight. The long-running behind-the-scenes battle for control of the publishing industry had finally broken into full public view.

Barnes & Noble’s New Role: The Contender

While Amazon directly threatens traditional publishers with its new imprint, it continues to undermine the ecosystem on which book publishers, and most new authors, depend. Julie Bosman describes this well in her NYT article, focusing on the last remaining brick-and-mortar bookseller with nationwide clout:

Without Barnes & Noble, the publishers’ marketing proposition crumbles. The idea that publishers can spot, mold and publicize new talent, then get someone to buy books at prices that actually makes economic sense suddenly seems a reach. …

What publishers count on from bookstores is the browsing effect. Surveys indicate that only a third of the people who step into a bookstore and walk out with a book actually arrived with the specific desire to buy one.

“That display space they have in the store is really one of the most valuable places that exists in this country for communicating to the consumer that a book is a big deal,” said Madeline McIntosh, president of sales, operations and digital for Random House.

Established authors, for the most part, do fine selling through online bookstores. It’s new authors who lose out if browsing in bookstores becomes a thing of the past. Advances for unproven and non-bestselling authors have already plummeted, by all accounts. Literary diversity is at risk.

To understand just how precarious things are, realize that last year’s Borders’ bankruptcy represented an enormous reduction in browsing space, shuttering 650 stores. (B&N has about 700 stores.) One benefit of the loss of Borders should have been a short-term lift to B&N’s 700 stores and the 1,500 or so remaining independent bookstores. B&N’s sales were indeed up in the nine weeks before Christmas, Ms. Bosman reports. How much? Borders’ collapse led to a bounce of just four percent, compared to the prior Christmas. That’s what’s passing for good news in brick-and-mortar bookselling at the moment.

There is a bright spot, however. Barnes & Noble, led by William Lynch, has exceeded all expectations in the past two years with its launch of the Nook. B&N’s 300-member Silicon Valley office, after giving Amazon’s Kindle developers a two-year head start, beat Amazon to the tablet market by fully twelve months, and introduced what’s generally seen as the state-of-the-art e-ink reader, the Nook Simple Touch, eight months ago.

B&N, in other words, has been out-engineering Amazon, and Ms. Bosman’s story is the best account we’ve had of B&N’s efforts. In the process, B&N has seen its e-book market share climb from zero, two Christmases ago, to roughly 27% today.

B&N remains vulnerable, however. The engineering race against Amazon continues, and Amazon has leverage for acquiring content for its Kindle (see Contracts on Fire: Amazon’s Lending Library Mess) that B&N can’t match. And, critically, one tool that should help B&N, our antitrust laws, is instead poised to undo it.

This brings us to an unlikely tale of books, chickens, beer, and a Silicon Valley gentlemen’s agreement.

The Backstory: Amazon, Chicken Processors & Silicon Valley

Harper’s cover art rivals Businessweek’s: an enormous businessman wearing a gray pinstriped suit is preparing to literally eat the competition, a jumbo handful of gray-suited men and women. In the article, “Killing the Competition: How the New Monopolies Are Destroying Open Markets,” (key excerpts at link, full article by subscription) Barry Lynn views the state of book publishing through a different lens.

Mr. Lynn makes the case that Amazon’s dominance isn’t just a story of an industry disrupted by online commerce and digital upheaval, it’s about the abandoning of New Deal era protections of retailers in 1975 (promoted by backers as a means to fight inflation, says Mr. Lynn) and what he portrays as a shift in 1981 in the Justice Department’s interpretation of antitrust law based on “Chicago School” theories of efficiency and consumer welfare. The upshot appears to be that non-consumer markets (business-to-business markets and labor markets) are often insufficiently protected from monopolies.

To a chicken grower, for example, the relevant market isn’t restaurants or household consumers of chicken, it’s the market of chicken processors. Through a variety of machinations, including long-term contracts and the physical placement of processing plants (think baseball, before free agency), chicken growers now routinely have a market of only one processor to sell to.

Chicken growers own their land, buildings, and equipment, and all of the debt and risk that go with them, but these entrepreneurs have no real control over their economic lives. Growers buy their chicks and feed from their poultry processor, for example, and processors often require growers to make new investments in buildings and equipment. The processors, Mr. Lynn seems to suggest, have something much better than mere capital: the economic power to dictate how others use theirs.

It’s not just chicken growers who face constrained markets, Mr. Lynn writes. In free-wheeling Silicon Valley, computer engineers and digital animation workers employed by Apple, Google, Intel, and Pixar, among others, were subject to a secret agreement not to bid on each others’ employees, according to a Justice Department lawsuit filed, and settled, in 2010. (On Friday, former employees of some of the companies filed an antitrust lawsuit in federal court in San Jose based on the Justice Department investigation.)

It’s even hit beer. The 1,750 U.S. microbrewers may appear to operate in a competitive environment, but they nearly all sell through two distributors: ABI and MillerCoors control 90% of the distribution market.

For book publishers, the relevant market isn’t readers (direct sales are few), but booksellers, and Amazon has firm control of bookselling’s online future as it works to undermine bookselling’s remaining brick-and-mortar infrastructure. Amazon controls every growing segment of the industry: online physical books, downloadable audio books, online used books, and e-books. Amazon commands about 75% of the online market for print books, and 60% of the e-book market (a percentage that decreased from Amazon’s reported 90% two years ago, as a result of agency pricing).

Mr. Lynn reports on a conversation with the head of one of the largest publishing houses in the U.S.:

He explained that Amazon was once a “wonderful customer with whom to do business.” As Jeff Bezos’s company became more powerful, however, it changed. “The question is, do you wear your power lightly? … Mr. Bezos has not. He is reckless. He is dangerous.”

The head of a small publishing house in Manhattan, Mr. Lynn reports, was even more blunt:

“Amazon is a bully,” he said, his voice rising, his cheeks flushing. “Anyone who gets that powerful can push people around, and Amazon pushes people around. They do not exercise their power responsibly.”

Neither man allowed me to use his name. Amazon, they made clear, had long since accumulated sufficient influence over their business to ensure that even these most dedicated defenders of the book – and of the First Amendment – dare not speak openly of the company’s predations.

Mr. Lynn then turns to Amazon’s blackout of Macmillan’s buy buttons, two years ago this week:

At the time, Amazon and Macmillan were scrapping over which firm would set the price for Macmillan’s e-books. Amazon wanted to price every Macmillan e-book, and indeed every e-book of every publisher, at $9.99 or less. This scorched-earth tactic, which guaranteed that Amazon lost money on many of the e-books it sold, was designed to cement the online retailer’s dominance in the nascent market. It also had the effect of persuading customers that this deeply discounted price, which publishers considered ruinously low, was the “natural” one for an e-book.

In January 2010, Macmillan at last claimed the right to set the price for each of its own products as it alone saw fit. Amazon resisted this arrangement, known in publishing as the “agency model.” When the two companies deadlocked, Amazon simply turned off the buttons that allowed customers to order Macmillan titles, in both their print and their e-book versions. The reasoning was obvious: the sudden loss of sales, which could amount to a sizable fraction of Macmillan’s total revenue, would soon bring the publisher to heel.

This was not the first time Amazon had used this stratagem. The retailer’s executives had previously cut off small firms such as Ten Speed Press and Melville House Publishing for bucking their will. But the fight with Macmillan was by far the most public of these showdowns.

In the late 1970s, when a single book retailer first captured a 10 percent share of the U.S. market, Congress and the regulatory agencies were swift to react. As the head of the Federal Trade Commission put it: “The First Amendment protects us from the chilling shadow of government interference with the media. But are there comparable dangers if other powerful economic or political institutions assume control…?”

***

Today, … a single private company has captured the ability to dictate terms to the people who publish our books, and hence to the people who write and read our books. It does so by employing the most blatant forms of predatory pricing to destroy its retail competitors. … [It] justifies its exercise of raw power in the same way our economic autocrats always do: it claims that the resulting “efficiencies” will serve the interests of the consumer.

The book industry is in play, and has been for a while. The good news is that people are finally starting to pay attention.

——————————–
The Author’s Guild encourages readers to forward, post, or tweet. Here is a short URL for linking: http://tinyurl.com/7vo73pb

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

Take the February 750word challenge. The website 750words.com challenges writers every month to write every day that month and make it at least 750 words.

Now, think about it. February only has 28 days; except this is a leap year, sorry. Still, that’s one day less to win this challenge. You can write 750 words for 29 days straight, right? Take the challenge!

And here’s the Table of Contents from January’s writing challenge, in case you skipped any or want to repeat one.

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

We’re done! But I thought you might like a re-cap and a table of contents.

The 31-day Think Like a Writer series challenges writers to write at least 750 words each and every day for a month. I used the website 750words.org, but you can do it with pencil and paper or on your computer. These creative writing prompts are meant to be “morning pages” or practice in Thinking Like a Writer.

TABLE OF CONTENTS

1. Observe the world around you
2. Observe Sensory Details
3. Noses: Observe Characters
4. Make Your Characters Move
5. How to Create a Mood with Sensory Details
6. Discover Your Passions
7. Be Mean to Your Character
8. How Old is Your Character?
9. Subtext: What is this story really about?
10. Write in Scenes
11. Give Your Character Something to Hold
12. Emotion from a Photo
13. 3 Ways to Handle Time in a Novel
14. Titles that Readers will Love
15. Make an Image become a Symbol
16. What what you are SCARED to write
17. Everything is Worse and Worse
18. Writers Need to Whine Sometimes
19. Found Object Stories
20. Set the Scene: Panorama
21. Set the Scene: Zoom
22. Set the Scene: Scan
23. Omniscient POV
24. 1st Person POV
25. 3rd Person POV
26. Different Perspectives for Different Audiences
27. Before and After: Reveal Character
28. Secrets and Letters
29. The Other Side of the Story
30. Unlovable Characters

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

This is the last day of our 750 words per day challenge! Have you written every day? What have you learned from your writing this month?

Today, write a reflection about your writing for the last month. What have you learned? What was hard? What was easy?

In light of what you have learned, where do you need to focus efforts to improve your writing?

Please share with me, post a comment! I always like to hear your good news!

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

In our continuing quest to write 750 words per day for a month, today we will look at unlikeable main characters.

Which One is Unlovable? The Eye of the Beholder

Donald Maass, in How to Write the Breakout Novel, says to make this type character self-aware. They know what they are doing is wrong, they acknowledge it. They take the sting out of the behavior by telling the reader they understand it is unacceptable. Nevertheless, they must do it. And of course, you’ll then add in the reasons why this behavior is reasonable.

The date jerk was dumped when he was 13 and has never gotten over it.
The guy in anguish is grieving over the loss of his family to a drunk driver. The guy who hurts puppies–oh, that’s a hard one! How WOULD you justify that? Oh, isn’t that the story, OF MICE AND MEN?

A second way to turn a jerk into a lovable character is to have someone demonstrate that they do indeed love him or her. Scarlett O’Hara is jealous, conniving and a drama queen. But the family’s nanny still loves her. Because the nanny loves her, we feel more tender toward Scarlett.

Today, write about an unlovable character.

• They must say, do and think awful things.
• Then, soften the character by having someone do a loving act toward them.
• Soften the character farther by having him or her acknowledge the errors of his or her ways.

Think like a writer: make me want to read about that unlovable character.

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

In our continuing quest to write 750 words a day, today, we will think like our opposites. Our enemies.

Drawing of the TinTin Villain

Today, write a scene from a character who represents the opposite side, the opposite take on things, the opposite point of view. Generally, this will mean your villain or your antagonist.

Read this three part series about villains:

• Villains Don’t Always Wear Black
• Strengthen Your Villain
• Villains to Imitate

Now, write 750 words explaining your villain’s point of view, exploring their backstory, understanding the whys and wherefors of this fella.

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win

We’ve come a long way in this 31 Days of Thinking Like a Writer, a challenge to write at least 750 words each day.

Secrets and Letters

Letters written in the 1860s

Letters can be inform about facts or events; they carry emotional baggage that can be negative or positive.

Today, write a letter from your character to another character in the story.

It’s an exercise in drawing out the tension in a short piece of writing, as you Think Like a Writer

Goodreads Book Giveaway

Wisdom, the Midway Albatross

by Darcy Pattison

Giveaway ends March 11, 2012.

See the giveaway details at Goodreads.

Enter to win